The NextRoll Blog

In the second segment of NextRoll’s Unstoppable Growth career advice series, we learn actionable tips for building a strong sales pipeline. NextRoll’s VP of Revenue, Mark Haas, shares his recipe for success that includes three elements: Organization, Prioritization, and Personalization....

This morning, Google published a blog post, “A new path for Privacy Sandbox on the web.” I strongly recommend giving it a read, but as a quick summary, Google is proposing to change their plans from full-on third-party cookie deprecation to offering users a choice in Chrome on how the browser...

As a long-standing participant in the Privacy Sandbox initiative, NextRoll believes that Google’s proposed APIs can be a privacy-preserving alternative to third-party cookies (3PCs). Recently, we concluded our eight-week test of the Privacy Sandbox in order to gauge the viability of its Protected...

My name is José Hernandez, Senior Software Engineer at NextRoll. I’d like to share a deeply personal journey that underscores the incredible support I've received from my team and the broader NextRoll community.I joined NextRoll in 2017, while my partner was 8 months pregnant with our first...

In digital advertising, machine learning (ML) is indispensable for delivering optimal performance to advertisers and serving relevant ads to users. It enables precise audience targeting, budget optimization, and goal achievement. In today's competitive digital environment, ML-driven...

Account-based marketing (ABM) is a marketing strategy in which web advertising is targeted at specific employees of specific companies. For instance, consider a retail software company that is seeking to expand into the European market. They may create an ad campaign that specifically targets...

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential for success. As the industry shifts towards a privacy-first approach with the shift away from third-party cookies, companies must adapt and innovate to continue delivering effective advertising...

A cloud-based “Trusted Execution Environment” (TEE) is a set of infrastructure maintained by one organization that securely and opaquely runs code developed by a different organization. The organization hosting the TEE can monitor the environment and invoke the code, but cannot change it, and in...

For several years, privacy has been a key topic of discussion in the world of adtech. This increased dramatically in the past 12 months, in line with Google’s intention to deprecate third party cookies from its Chrome browser later this year. Despite Google’s recent announcement that they will be...

Since the start of Google’s 1% deprecation of third-party cookies, the ad tech industry has released a slough of strongly-worded opinions on what the Privacy Sandbox solutions could hold for the future of digital advertising. For folks building the Privacy Sandbox, the future is bright; they have...