The NextRoll Blog

Welcome to View from the Top—a series where I sit down with CMOs and marketing leaders to explore the future of our industry. Marketing has always moved fast, but with the acceleration of AI, evolving privacy expectations, and shifting consumer behaviors, we’re in a moment of unprecedented...

The start of the year is full of ambition and the best intentions, but as the first quarter of the year comes to a close, we should ask ourselves: Are we executing on what we set out to do?At NextRoll, we know that setting company-wide goals is just the beginning. Aligning our teams around those...

At NextRoll, we believe that small changes create big impact—especially when it comes to customer experience. Every feature request, every piece of feedback, and every small frustration voiced by our users matters. That’s why we dedicate time and resources to Customer Love Week (CLW), a sprint...

We at NextRoll have been intensely privacy-focused for some time now, working on new ways to mathematically and technologically protect users’ data while at the same time helping advertisers spend their marketing budgets effectively and, on top of that, supporting publishers to keep the Web open....

Starting a new sales job can be thrilling—but let’s face it, it can also feel like drinking from a firehose. New product? New industry? New team? Whew! The training and support you receive during onboarding (and beyond!) can make all the difference between thriving and just barely surviving.At...

In the second segment of NextRoll’s Unstoppable Growth career advice series, we learn actionable tips for building a strong sales pipeline. NextRoll’s VP of Revenue, Mark Haas, shares his recipe for success that includes three elements: Organization, Prioritization, and Personalization....

This morning, Google published a blog post, “A new path for Privacy Sandbox on the web.” I strongly recommend giving it a read, but as a quick summary, Google is proposing to change their plans from full-on third-party cookie deprecation to offering users a choice in Chrome on how the browser...

As a long-standing participant in the Privacy Sandbox initiative, NextRoll believes that Google’s proposed APIs can be a privacy-preserving alternative to third-party cookies (3PCs). Recently, we concluded our eight-week test of the Privacy Sandbox in order to gauge the viability of its Protected...

My name is José Hernandez, Senior Software Engineer at NextRoll. I’d like to share a deeply personal journey that underscores the incredible support I've received from my team and the broader NextRoll community.I joined NextRoll in 2017, while my partner was 8 months pregnant with our first...

In digital advertising, machine learning (ML) is indispensable for delivering optimal performance to advertisers and serving relevant ads to users. It enables precise audience targeting, budget optimization, and goal achievement. In today's competitive digital environment, ML-driven...