Category: Thought Piece
April 14th, 2025
Category: Thought Piece
Foundations of a High-Performance Sales Culture
A Q&A with NextRoll’s Chief Revenue Officer Laura Zwahlen
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Great sales cultures don’t happen by accident—they’re built with intention and a focus on helping people thrive. For sales managers and leaders, creating a high-performance culture means more than hitting targets—it’s about fostering a team where accountability is empowering, resilience is second...
March 31st, 2025
Category: Thought Piece
View from the Top: Conversation with Kelly Waldher, CMO of Zendesk
Insider Strategies for Staying Ahead in a Dynamic Marketing Landscape
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Welcome to View from the Top—a series where I sit down with CMOs and marketing leaders to explore the future of our industry. Marketing has always moved fast, but with the acceleration of AI, evolving privacy expectations, and shifting consumer behaviors, we’re in a moment of unprecedented...
March 18th, 2025
Category: Thought Piece
Leading with Clarity: How NextRoll Aligns Teams for Maximum Impact
A Q&A with NextRoll’s Chief People Officer Amy LeBold
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The start of the year is full of ambition and the best intentions, but as the first quarter of the year comes to a close, we should ask ourselves: Are we executing on what we set out to do?At NextRoll, we know that setting company-wide goals is just the beginning. Aligning our teams around those...
December 19th, 2024
Category: Thought Piece
Is Your Sales Enablement Program Setting You Up for Success? Here’s What to Look For
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Starting a new sales job can be thrilling—but let’s face it, it can also feel like drinking from a firehose. New product? New industry? New team? Whew! The training and support you receive during onboarding (and beyond!) can make all the difference between thriving and just barely surviving.At...
August 21st, 2024
Category: Thought Piece
The Formula for a Strong Sales Pipeline
Insights from NextRoll’s VP of Revenue
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In the second segment of NextRoll’s Unstoppable Growth career advice series, we learn actionable tips for building a strong sales pipeline. NextRoll’s VP of Revenue, Mark Haas, shares his recipe for success that includes three elements: Organization, Prioritization, and Personalization....
July 22nd, 2024
Category: Thought Piece
Privacy Sandbox and User Choice
A Reaction to Google’s Updated Approach to Cookie Deprecation
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This morning, Google published a blog post, “A new path for Privacy Sandbox on the web.” I strongly recommend giving it a read, but as a quick summary, Google is proposing to change their plans from full-on third-party cookie deprecation to offering users a choice in Chrome on how the browser...
June 17th, 2024
Category: Thought Piece
Thriving Together: My Journey Through Brain Injury with NextRoll's Support
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My name is José Hernandez, Senior Software Engineer at NextRoll. I’d like to share a deeply personal journey that underscores the incredible support I've received from my team and the broader NextRoll community.I joined NextRoll in 2017, while my partner was 8 months pregnant with our first...
May 21st, 2024
Category: Thought Piece
Three Groups That Should Plan for a Privacy-Forward Internet Now
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For several years, privacy has been a key topic of discussion in the world of adtech. This increased dramatically in the past 12 months, in line with Google’s intention to deprecate third party cookies from its Chrome browser later this year. Despite Google’s recent announcement that they will be...
May 16th, 2024
Category: Thought Piece
The Half-Baked Reality of Testing Google's Privacy Sandbox
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Since the start of Google’s 1% deprecation of third-party cookies, the ad tech industry has released a slough of strongly-worded opinions on what the Privacy Sandbox solutions could hold for the future of digital advertising. For folks building the Privacy Sandbox, the future is bright; they have...
May 3rd, 2024
Category: Thought Piece
How to Get Noticed and Get Promoted
with Graham Byrne, Senior Director of Sales
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In episode one of NextRoll’s Career Advice podcast, Unstoppable Growth, Graham Byrne, Senior Director of Sales for the AdRoll product at NextRoll speaks with Tara Ryan from the NextRoll Talent Acquisition Team. Read on to hear Graham’s tips for growing your sales career.Tara Ryan, Talent...