Category: Thought Piece
August 21st, 2024
Category: Thought Piece
The Formula for a Strong Sales Pipeline
Insights from NextRoll’s VP of Revenue
by
In the second segment of NextRoll’s Unstoppable Growth career advice series, we learn actionable tips for building a strong sales pipeline. NextRoll’s VP of Revenue, Mark Haas, shares his recipe for success that includes three elements: Organization, Prioritization, and Personalization....
July 22nd, 2024
Category: Thought Piece
Privacy Sandbox and User Choice
A Reaction to Google’s Updated Approach to Cookie Deprecation
by
This morning, Google published a blog post, “A new path for Privacy Sandbox on the web.” I strongly recommend giving it a read, but as a quick summary, Google is proposing to change their plans from full-on third-party cookie deprecation to offering users a choice in Chrome on how the browser...
June 17th, 2024
Category: Thought Piece
Thriving Together: My Journey Through Brain Injury with NextRoll's Support
by
My name is José Hernandez, Senior Software Engineer at NextRoll. I’d like to share a deeply personal journey that underscores the incredible support I've received from my team and the broader NextRoll community.I joined NextRoll in 2017, while my partner was 8 months pregnant with our first...
May 21st, 2024
Category: Thought Piece
Three Groups That Should Plan for a Privacy-Forward Internet Now
by
For several years, privacy has been a key topic of discussion in the world of adtech. This increased dramatically in the past 12 months, in line with Google’s intention to deprecate third party cookies from its Chrome browser later this year. Despite Google’s recent announcement that they will be...
May 16th, 2024
Category: Thought Piece
The Half-Baked Reality of Testing Google's Privacy Sandbox
by
Since the start of Google’s 1% deprecation of third-party cookies, the ad tech industry has released a slough of strongly-worded opinions on what the Privacy Sandbox solutions could hold for the future of digital advertising. For folks building the Privacy Sandbox, the future is bright; they have...
May 3rd, 2024
Category: Thought Piece
How to Get Noticed and Get Promoted
with Graham Byrne, Senior Director of Sales
by
In episode one of NextRoll’s Career Advice podcast, Unstoppable Growth, Graham Byrne, Senior Director of Sales for the AdRoll product at NextRoll speaks with Tara Ryan from the NextRoll Talent Acquisition Team. Read on to hear Graham’s tips for growing your sales career.Tara Ryan, Talent...
February 28th, 2024
Category: Thought Piece
Five ways to be Unstoppable in Sales
by
At NextRoll, our theme for 2024 is to be unstoppable. Here are five ways that you, too, can be unstoppable in hitting your sales goals this year.1. Know Your Product and Target Audience Inside and OutIt’s important to be an expert in the product or service you're selling. Take the time to...
July 14th, 2023
Category: Thought Piece
How to Master Multithreading
by
Whether selling to a new account or nurturing an existing one, multithreading can help you as an Account Manager to integrate with your client’s internal team and become an indispensable part of their success. And ultimately, this may help you achieve your goal of facilitating growth for your...
July 11th, 2023
Category: Thought Piece
Boosting Team Collaboration and Performance
The Benefits of Restating and Repeating in One-on-One Meetings
by
At NextRoll, our Owl Culture Creature represents hiring great people and helping one another grow. Alfonso Guerrero-Villa, Principal Program Manager, Revenue Programs, channeled his inner Owl in this article to help fellow managers discover how restating and repeating can enhance team...
April 21st, 2023
Category: Thought Piece
A 100-Day Lookback
CEO Roli Saxena discusses how culture drives our purpose.
by
Over my first 100 days as NextRoll CEO, it became clear that culture continues to be the core of our identity as a powerful marketing technology company and a driving force behind our success. I heard this feedback from Rollers across all levels of the organization through many listening sessions...