The NextRoll Blog

The tech industry has come a long way regarding diversity, equity, and inclusion (DEI). Still, companies, especially here at NextRoll, know the value of remaining intentional and focused on continuing to move the needle in a positive direction. Building a DEI team and mission is just the first...

When Laura Fowler joined our team to connect new customers to our RollWorks ABM platform, she was only here for a month before her brother passed away unexpectedly. Losing a family member is never easy, and it can be incredibly stressful when you’ve just started a new job. But at NextRoll, Laura...

No matter how long you’ve been in the workforce, starting a new job can be scary! Significant life changes –like a new job – can mean high stress levels, and on Day One can often feel uncomfortable because there’s so much to learn.At NextRoll, we get it. And that’s why our Learning &...

The division of labor between software engineering and information technology is, if not as old as time, at least as old as business computing. Engineering teams build the external, customer-facing product, whereas IT teams support the business behind the scenes. And in most technology companies,...

Growing businesses always look for ways to build a larger customer base and boost sales. There are several ways to accomplish this, like encouraging word-of-mouth recommendations from current customers or offering discounts to entice new patrons. But launching a targeted marketing campaign can...

Businesses and marketing teams of all sizes have the same goal of effectively reaching their audience through advertising and outreach. What defines the winners in this battle for that attention online is having the right marketing technology to deploy digital ads for the right price. There’s no...

Keyboards were on fire in July as Rollers competed in our biannual Hack Week event at NextRoll! Our engineering and product teams, and any/all other Rollers interested in participating, took time away from their typical work projects to work on various fun projects. Learn more about our Hack...

For anyone working in marketing technology or online advertising, there’s been a lot of talk about third-party tracking cookies. This technology has been around for nearly 30 years and is used to help marketers track, identify, and target users to display the most appropriate ads on websites....

One of the most significant challenges for growing businesses is reaching customers. The world of online advertising is a noisy one, with millions of companies all targeting users on their computers, phones, and TVs. To break through that noise and stand out meaningfully, businesses need tools to...

It’s not news that the tech industry and global workforce haven’t historically been the most inclusive for women and underrepresented groups. A lot of progress has been made, as women now make up 47% of the U.S. workforce. Yet, globally women hold just 24% of senior leadership...