The NextRoll Blog

At NextRoll, we believe in using the right tool for the job. We don't believe there is a single programming language or technology that fits every problem perfectly. Instead, our philosophy is centered on finding the most suitable language for each system we build. In some cases, this...

As those who closely follow the adtech industry are undoubtedly aware, Google’s Privacy Sandbox team recently published an update delaying the phase out of third party cookies on Chrome to Q1 of 2025. This decision is a result of industry-wide and regulator assessments of the current capabilities...

At NextRoll, our theme for 2024 is to be unstoppable. Here are five ways that you, too, can be unstoppable in hitting your sales goals this year.1. Know Your Product and Target Audience Inside and OutIt’s important to be an expert in the product or service you're selling. Take the time to...

Since the advent of programmatic advertising, the cookie has been the core ID used to target internet users, serve them ads, and track the impact of that advertising. Since Apple started removing cookies with the first iteration of its Intelligent Tracking Prevention (ITP) in 2017, we have seen...

As human beings, change is often inevitable. Change can bring about great things—new places to live, new life milestones to reach, and new careers to pursue. However, even when changes can ultimately lead us to great places, they can also be difficult to navigate and adapt to. As someone who’s...

At NextRoll, our Owl Culture Creature represents hiring great people and helping one another grow. Alfonso Guerrero-Villa, Principal Program Manager, Revenue Programs, channeled his inner Owl in this article to help fellow managers discover how restating and repeating can enhance team...

Impactful diversity, equity, and inclusion programming within a company is no small task. At NextRoll, we have a dedicated DEI team and eight Employee Resource Groups (ERGs) with leaders who work daily to ensure Rollers feel included and have the opportunity to learn about new cultures within our...

Modern-day marketers know the value and need for website pixels – those bits of code placed on a website that record interactions and create anonymous profiles of users. Pixels help retarget potential customers across the web and provide information about who’s visiting a company’s...

It’s common to hear from Rollers that one of the things they love most about NextRoll is our culture. We prioritize our people, our customers, and our communities, and we strive to make those the focus of our work every day. So we were ecstatic to hear that Rollers’ feedback recently prompted...

One in nearly 7 people experiences mental health challenges at work. And that’s just those we know of. Mental health is more widely acknowledged and discussed at work than ever before, but it can still feel like a stigma to some, and it keeps people from getting the help they need. This Mental...