Category: Product
July 8th, 2024
Category: Product
Results and Recommendations from Our Privacy Sandbox Testing
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As a long-standing participant in the Privacy Sandbox initiative, NextRoll believes that Google’s proposed APIs can be a privacy-preserving alternative to third-party cookies (3PCs). Recently, we concluded our eight-week test of the Privacy Sandbox in order to gauge the viability of its Protected...
June 13th, 2024
Category: Product
How NextRoll is Using Machine Learning to Adapt to the Protected Audience API
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In digital advertising, machine learning (ML) is indispensable for delivering optimal performance to advertisers and serving relevant ads to users. It enables precise audience targeting, budget optimization, and goal achievement. In today's competitive digital environment, ML-driven...
June 6th, 2024
Category: Product
How Privacy Sandbox is Improving Account Based Marketing
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Account-based marketing (ABM) is a marketing strategy in which web advertising is targeted at specific employees of specific companies. For instance, consider a retail software company that is seeking to expand into the European market. They may create an ad campaign that specifically targets...
June 4th, 2024
Category: Product
Embracing the Future: The Technology Powering NextRoll’s New Cookieless Bidder
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In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential for success. As the industry shifts towards a privacy-first approach with the shift away from third-party cookies, companies must adapt and innovate to continue delivering effective advertising...
May 29th, 2024
Category: Product
TEEs: What They Are and Why They’re Critical for Privacy Sandbox Testing
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A cloud-based “Trusted Execution Environment” (TEE) is a set of infrastructure maintained by one organization that securely and opaquely runs code developed by a different organization. The organization hosting the TEE can monitor the environment and invoke the code, but cannot change it, and in...
May 13th, 2024
Category: Product
Google’s Privacy Sandbox APIs Explained: Topics API
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The Privacy Sandbox is a new set of features in Chrome that allows advertisers to reach potential customers and publishers to monetize their content while preserving user privacy. One of the new features is the Topics API which enables advertisers to target users based on their interests. This...
May 9th, 2024
Category: Product
Google’s Privacy Sandbox APIs Explained: Attribution Reporting API (ARA)
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In the world of adtech, attribution involves giving an ad credit for driving a specific action, such as a conversion. However, even when these events can be correlated with a high degree of certainty, questions about how to interpret these results inevitably arise. When several ads are viewed,...
May 6th, 2024
Category: Product
Why Using a Single Programming Language Makes NextRoll's Cookieless Bidding System Better
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Designing and building a groundbreaking system from scratch is always exciting and a little scary. As a team, engineers face many decisions that are meant to shape the challenges and opportunities that current and future contributors will handle as well. Choosing a language is one of those...
May 1st, 2024
Category: Product
Why NextRoll Chose Rust as Its Main Programming Language for Its New Bidders
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At NextRoll, we believe in using the right tool for the job. We don't believe there is a single programming language or technology that fits every problem perfectly. Instead, our philosophy is centered on finding the most suitable language for each system we build. In some cases, this...
January 30th, 2024
Category: Product
Beyond Cookies at NextRoll: Building the Future of Digital Advertising
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Since the advent of programmatic advertising, the cookie has been the core ID used to target internet users, serve them ads, and track the impact of that advertising. Since Apple started removing cookies with the first iteration of its Intelligent Tracking Prevention (ITP) in 2017, we have seen...